Explosive Growth Online

More and more people — from children to grandparents and particularly those in their working years — are online today. In the US alone, 68 percent of adults, or about 137 million Americans, were using the Internet as of June 2005, up from 63 percent one year earlier.*

The Americans who go online are becoming increasingly Internet-savvy and Web-literate, too, and more than half of all Internet users now have high-speed connections.*

Newspapers Losing Circulation & Employment Advertising

While online growth skyrockets, newspapers’ circulation is decreasing daily and the print market’s share of employment advertising is declining even faster. In today’s global economy, more and more people are going online to shop, to be entertained, to get their news — and to find jobs. It makes sense to get your help-wanted ads online where the candidates you want will see them.

Consider these stats:

• According to the US Census Bureau, in 2003, 62 percent of households had at least one computer, up from 56 percent two years before, and that number is growing every day.
• The workforce is online. Just 26 percent of Americans of retirement age 65 and older go online, compared with 67 percent of those age 50-to-64 and more than 80 percent of those age 18-to-49.*
• The growth in employment recruiting is now online. Online employment sites had captured 22 percent of the employment recruiting market in 2004, up from just one percent in 1996. Newspapers’ share of the market declined by three percent in the same period. *

The future of your company is online. Post your jobs where the candidates are. You’ll find the right people faster — saving money and time.

* The Pew Internet and American Life Project, “Digital Divisions,” October 5, 2005.
** The Banc of America Securities Equity Research, October 2005.