"I don't even bother advertising in newspapers anymore – they just can't deliver the number of quality responses I get with Monster. After five years of great success with Monster, I can't imagine going back to advertising in newspapers."
- Kyle Laverents
Recruiting Specialist
Paymentech
Employment advertising in newspapers has suffered historic percentage drops in the past nine years as employers switched to the more efficient and cost-effective online alternative. Consulting giant McKinsey & Co. recently predicted that newspapers could lose $4 billion of their classified revenue to online employment sites by 2007. Job seekers are going to go where they will have the greatest opportunity of finding a job — online.
Online Growth, Print Decline
Growth in employment recruiting is now online. Online employment sites had captured 22 percent of the employment recruiting market in 2004, up from just one percent in 1996. Newspapers' share of the market declined by three percent in the same period.* Why spend your hiring budget on ads that fewer and fewer people are looking at. The online advantage is clear – and growing by leaps and bounds every day. Learn more about these and other employment recruiting trends.
Monster, the Unquestioned Market Leader
Statistics show Monster delivers millions more serious job seekers than any other online career site. Not only do employers now recognize Monster as the leading online recruitment site, but 95 percent of job seekers recognize Monster as the brand leader – making it their number one career site destination.**
* Banc of America Securities Equity Research, October 2005
**Q12008 IPSOS survey
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