Integrated Advertising Campaigns in Action

Since 1999, Monster has integrated advertising of all mediums into the marketing mix for one reason – it works. We invest massively in advertising to ensure our resume database continues to grow with the people you want to reach and your job listings continue to get maximum exposure and response.

Our current advertising campaign is focused on reaching job seekers and bringing them to your openings. Our extensive advertising campaign – consisting of network and cable television, national and local radio, local cinema, online, and in print – has a simple and effective message: Employers search Monster every day looking for the right candidates, but you can’t be found unless you post your resume.

And the results show that it’s working. Resumes from high-quality job seekers are pouring into Monster at the rate of 40,000 per day. If you have jobs to fill, Monster’s name recognition and commitment to advertising guarantee you’ll continue to find the perfect candidates to fill them.

Just Some of What We’ve Been Doing

Television

Monster’s television advertising campaign is built to reach the candidates you are looking for. With frequent and repeated advertising on all major networks (NBC, ABC, CBS, & FOX) and many cable television stations, Monster is ensuring that our message and your jobs remain in the consciousness of the best talent out there.

Monsters current campaign emphasizes the benefits to job seekers in posting their resume on Monster.com, with a powerful and motivating call for the job seekers that employers cannot find them unless they post their resume on Monster. Airing during primetime on top rated shows, broadcast news coverage, and major sports events — Monster’s message is guaranteed to be in front of the seekers you want to reach.

Print

We supplement our television advertising campaigns with extensive print advertising in general interest magazines and targeted business, trade and consumer publications. Our print ads are aimed at job seekers with the positive message that they can find their own path — and the perfect job — by using Monster to manage their careers, starting with posting their resume today.

Together with television, online and radio ads, our print ads reach out to the talented individuals you want to reach, from seasoned business professionals reading Forbes and Fortune, to college students reading Sports Illustrated and Rolling Stone, and to everyone in between through Time, Entertainment Weekly, People and more. In addition, we focus efforts on specialized audiences such as healthcare professionals through RN Magazine and Pharmacy Today, or diversity targets through Black Enterprise, Hispanic Trends, and more.

Online

Online advertising targets millions of job seekers through banner advertising, media partnerships, search and keyword buys, and alliances with major brand sites including eBay, United Online and others, dedicated to the specific job seeker communities you want to reach. Our presence on major search engines, portals and vertical sites ensures that Monster will continue to enjoy industry-leading brand recognition, and that, in turn, ensures your postings will be seen by the most job seekers.

Radio

Radio is everywhere – and people are listening. Ninety-four percent of all consumers listen to radio every week – at home, in the office, on the street and in the car. Local radio stations not only deliver your message, but also engage consumers emotionally through DJ loyalty and community activities. By tapping into the diversity of programming – from News/Talk to Country, Alternative, Pop, Jazz and much more, Monster is able to target listeners demographically and help match people to jobs. And, by utilizing each stations’ own on-air personalities Monster is able to reach consumers on a more personal level that breaks through the clutter of everyday advertising.

Monster’s alliance with Infinity Broadcasting delivers 183 nationwide stations in 41 markets, reaching 71 million listeners weekly. With 17 formats targeting a diverse demographic, Infinity stations reach over three-times more listeners than the top network television morning show. By partnering with Infinity’s stations around the country, Monster is able to connect with and engage each market’s station listeners. Whether it’s on-air, online or on-site, radio delivers a national message that resonates locally.

Complementing Monster’s other national efforts with local station integration, organic programming and customized promotions; Infinity Broadcasting’s market advertising brings Monster closer to the consumer.