Department of Fandemonium

Starting September 10 - We're Driving Traffic

Monster and the NFL are marching downfield in order to drive traffic to your positions. We’re leveraging the power of two prestigious brands – Monster & the NFL – to spread our message and drive awareness.

Monster's First Director of Fandemonium - Onyx Herrera
Friday, April 24, 2009: Monster officially announced the winner of our Department of Fandemonium contest. We are thrilled to announce that Onyx Herrera of Honolulu, Hawaii has been named the first-ever Director of Fandemonium. The announcement was made live this morning on the national morning show “Fox and Friends” by Michael Strahan. We’re also doing a public relations tour with Michael Strahan today to promote this announcement, including an appearance on the Fox national broadcast of “Hannity” tonight.

Onyx Herrera is the most spirited, dedicated and knowledgeable Minnesota fan NOT originally from Minnesota.

But that’s not all - The final of the six webisodes is now available on nfl.monster.com.

This promotion has driven nearly 500,000 visits and over 1.2 million page views.

As the official sponsor of the NFL, Monster is leveraging this Director of Fandemonium promotion as part of the company's multiyear marketing sponsorship with the NFL.

Announcement of the Director of Fandemonium week of 4/20/09

This promotion will continue throughout the year. Our new NFL Director of Fandemonium will be announced in late April and will appear at his (or her) official debut on April 25 announcing a pick at the NFL draft. Other activities throughout the year, culminating in assisting with the Superbowl XLIV coin toss ceremony, will continue to keep Monster and our brand in the spotlight.

Department of Fandemonium - We have our Director!

Monster's Unprecedented Partnership with the NFL is Driving Seekers to Monster - driving incremental Seeker traffic and extending our brand and advertising. There's never been a better time to be a customer of Monster.

The Winner is...Onyx Herrera         

Monster Kicks Off Its 2009/2010 NFL Season!

Our Director of Fandemonium, Onyx, is leading the charge at the DOF fantasy office at the NFL kickoff in Pittsburg. He'll be "interviewing" fans as they stop by our high profile DOF fantasy office. The office features a laptop where fans can go on Monster to search for local jobs. A Monster career expert will be on hand, providing resume assistance and helping Job Seekers with their career challenges.

Anyone who registers their email address will be entered to win NFL merchandise and each day one winner will receive tickets to the Kickoff game. One lucky participant will win the contents of our fantasy office.